Approach

The unique method I use to evaluate the situation of your brand is designed to easily understand the fundamental issue and define what success looks like for your brand.

Map

This first step is meant to define the particular challenges and objectives of the brand in order to delineate the most efficient route to get there from the communications perspective and through the PR lens. During this step gathering information regarding the market landscape and target market, as well as identifying the key insight are the main factors to create the Communications Strategy or campaign map that will guide us into achieving the brand goals.

Navigate

Once a Communications Strategy or map is in place, the Navigation phase begins. During this step we craft the creative executions and activations, select the most effective media channels to get the message across and finally implement and measure the campaign success.